Table 1. Results of validity and reliability tests

Variable	Factor 1	Factor 2	Factor 3	Factor 4
Experiential cultural proximity 1	.891	.171	.088	.187
Experiential cultural proximity 2	.900	.112	.064	.229
Experiential cultural proximity 3	.796	.259	.210	.042
Experiential cultural proximity 4	.660	.332	.182	.340
Experiential cultural proximity 5	.678	.256	.087	.294
Psychological cultural proximity 1	.175	.683	.385	.095
Psychological cultural proximity 2	.201	.790	.208	.168
Psychological cultural proximity 3	.346	.762	.199	.201
Psychological cultural proximity 4	.287	.748	.191	.227
Psychological cultural proximity 5	.129	.708	.237	.352
Attachment to Korean Wave stars 1	.153	.354	.764	.054
Attachment to Korean Wave stars 2	.147	.182	.840	.175
Attachment to Korean Wave stars 3	.071	.176	.849	.199
Attachment to Korean Wave stars 4	.114	.214	.782	.206
Purchase intention 1	.139	.232	.062	.797
Purchase intention 2	.202	.122	.172	.809
Purchase intention 3	.250	.164	.260	.687
Purchase intention 4	.238	.242	.178	.702
Eigen value	3.665	3.407	3.174	2.915
Variance (%)	20.363	18.927	17.633	16.196
Cumulative variance (%)	20.363	39.290	56.923	73.119
Cronbach’ α	.889	.911	.894	.840