| Variable | ① | ② | ③ | ④ | ⑤ | ⑥ | ⑦ |
|---|---|---|---|---|---|---|---|
| ① Purchase intention | 1 | ||||||
| ② Gender | .135 | 1 | |||||
| ③ Age | .086 | .110 | 1 | ||||
| ④ Period of stay in Korea | .225 | .070 | .260 | 1 | |||
| ⑤ Attachment to Korean Wave stars | .450 | .159 | .004 | .080 | 1 | ||
| ⑥ Experiential cultural proximity | .545 | –.018 | .096 | .463 | .376 | 1 | |
| ⑦ Psychological cultural proximity | .555 | .064 | .093 | .210 | .588 | .577 | 1 |
| Min | 1 | 0 | 17 | 0 | 1 | 1 | 1 |
| Max | 5 | 1 | 63 | 15 | 5 | 5 | 5 |
| Mean | 3.221 | .570 | 28.570 | 1.580 | 2.794 | 2.970 | 3.280 |
| .704 | .496 | 8.801 | 3.695 | .890 | 1.058 | .844 |