| Factor | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Philanthropy transparency | 1.000 | |||||||
| 2 | Philanthropy authenticity | .654 | 1.000 | ||||||
| 3 | Philanthropy sustainability | .703 | .714 | 1.000 | |||||
| 4 | Philanthropy value congruence | .602 | .761 | .729 | 1.000 | ||||
| 5 | Consumer‐company identification | .571 | .691 | .577 | .683 | 1.000 | |||
| 6 | Consumer trust | .609 | .732 | .697 | .769 | .776 | 1.000 | ||
| 7 | Brand equity | .577 | .696 | .643 | .724 | .717 | .732 | 1.000 | |
| 8 | Consumer loyalty | .517 | .652 | .583 | .698 | .738 | .772 | .756 | 1.000 |