Table 1. PRSA’s three proposed choices as the definition of public relations and voting results

Choice to vote for	Public relations is…	Voting result (%)
Definition #1:	The management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.	341 votes (23.6)
Definition #2:	A strategic communication process that builds mutually beneficial relationships between organizations and their publics.	671 votes (46.4)
Definition #3:	The strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.	435 votes (30.1)

Note. PRSA, Public Relations Society of America.
927 definitions were submitted to PRSA from Nov. 21, 2011 through Dec. 2, 2011 and three were chosen as finalists. Out of the 1,447 votes cast between Feb. 13, 2012 and Feb. 26, 2012, the winner was definition No. 2, according to Corbett (2012).