| Sex | Male | 283 (70.8) | Business size (number of employees) | 50 or less | 1 (0.3) |
| Female | 117 (29.3) | 51–100 | 1 (0.3) |
| Age | 20–29 | 38 (9.5) | 101–300 | 6 (1.5) |
| 30–39 | 88 (22.0) | 301–500 | 10 (2.5) |
| 40–49 | 114 (28.5) | 501–1,000 | 33 (9.5) |
| 50–59 | 123 (30.8) | 1,001–2,000 | 38 (9.5) |
| 60+ | 37 (9.3) | 2,001–5,000 | 66 (16.5) |
| Education | High school graduate | 17 (4.3) | 5,001 or more | 245 (61.3) |
| Professional training | 19 (4.8) | Business type | Energy/materials/machinery | 34 (8.5) |
| University graduate | 304 (76.0) | Food products | 16 (4.6) |
| Master’s level graduate/Ph.D. | 60 (15.0) | Beverages & gourmet | 6 (1.5) |
| Experience | Fewer than 5 years | 50 (12.5) | Pharmaceuticals/medical | 26 (6.5) |
| 6–9 years | 54 (13.5) | Cosmetics & toiletries | 19 (4.7) |
| 10–14 years | 56 (14.0) | Fashion/accessories | 23 (5.7) |
| 15–19 years | 61 (15.3) | Equipment/office supplies | 33 (8.3) |
| Over 20 years | 179 (44.8) | Home appliances/audio visual | 27 (6.8) |
| Position | Member of the board | 7 (1.8) | Automotive/accessories | 24 (6.0) |
| Department head | 64 (16.0) | Household goods | 1 (0.3) |
| Section head | 105 (26.3) | Hobby/sports | 6 (1.5) |
| Head of unit | 94 (23.5) | Real estate/home renovation | 7 (1.8) |
| Staff member | 127 (31.8) | Publishing | 1 (0.3) |
| Others | 3 (0.8) | Telecommunications | 59 (14.8) |
| | | Distribution/retail | 28 (7.0) |
| | | Finance/insurance | 51 (12.8) |
| | | Transportation/leisure | 19 (4.8) |
| | | Food & beverage | 10 (2.5) |
| | | Education/healthcare/religion | 5 (1.3) |
| | | Government/organizations | 0 (0.0) |
| | | Other | 5 (1.2) |
| Total | | 400 (100) | Total | | 400 (100) |