Table 4. Reliability of the second-order measurement model

Construct	CA	CR
	> 0.7	> 0.7
Integrated marketing communication (IMC)	0.894	0.927
Campaign effectiveness (CE)	0.896	0.927
Transactional leadership (TAL)	0.880	0.910
Transformational leadership (TFL)	0.967	0.970
Brand market performance (BMP)	0.917	0.934
Financial performance (FP)	0.931	0.948

Note. CA, Cronbach's alpha; CR, composite reliability.