Table 6. Convergent validity: significance and relevance of outer weights

Second-order construct	First-order construct	Outer weight	t-value	Bias-corrected 97.5% confidence interval		p-value
Second-order construct	First-order construct	Outer weight	t-value	Lower	Upper	p-value
IMC	MC → IMC	0.785	21.836***	0.724	0.841	.000
	IN → IMC	0.865	29.598***	0.811	0.905	.000
	SCSF → IMC	0.877	36.468***	0.832	0.911	.000
	OA → IMC	0.931	45.328***	0.890	0.958	.000

Note. MC, message consistency; IMC, integrated marketing communication; IN, interactivity; SCSF, stakeholder-centered strategic focus; OA, organizational alignment.
p < .05,
p < .01,
p < .001.