Table 2. Definitions of corporate philanthropy

Literature Term Definition
Johnson, 1996 Corporate contribution The amount of donations, excluding corporate tax benefits.
Schwartz, 1968 Corporate philanthropy A method where a donor voluntarily provides resources to a recipient without expecting compensation.
Fry et al., 1982 Corporate philanthropy The movement of resources from a corporation to a beneficiary, predicated on the corporation’s profit.
Mescon and Tilson, 1987 Corporate contribution The oldest form of prosocial corporate behavior.
Stroup and Neubert, 1987 Philanthropy A concept opposed to dividends for shareholders, represented by a voluntary reduction by the corporation.
Carroll, 1991 Philanthropy Activities that corporations undertake to meet social expectations; corporate philanthropic activities are evaluated more highly than other dimensions of CSR, but their importance is considered lower compared with other dimensions of CSR.
Note. CSR, corporate social responsibility.