Table 5. Examples of cause-related marketing

No. Company name Article date Key content
1 Yuhan Corporation 31.8.2021 Developed environmentally friendly paper-based packaging materials for the application of eco-friendly materials in pharmaceuticals and consumer products.
2 Kwang Dong Pharmaceutical 15.3.2023 Minimized plastic use and improved recycling convenience by removing product labels.
3 Boryung 11.5.2022 Signed a strategic partnership with the recycling company Global Infra Tech, recycling “hemosis” polyethylene containers and applying Global Infra Tech’s antibacterial, antiviral, and antifungal technology with nanoparticle technology in the upcycling process.
4 Dongkook Pharmaceutical 30.10.2023 Equipped national park shelters and campsites with first aid kits and supplies containing their products; conducted a “National Park Camper Safety Prevention Campaign”.
5 Dong-A ST 26.10.2022 Following the installation of a solar power plant at the Dong-A ST Cheonan campus, changed the packaging tape used, implementing eco-friendly policies across the business.