Most Read Articles

Most read Articles are listed by the number of read for the previous three months.

“Ups and Downs” and “Ins and Outs” of Organizational Communication
Bus. Commun. Res. Pract. 2020;3(1):1-3.
https://doi.org/10.22682/bcrp.2020.3.1.1
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The Use of Unified Message System as a Vehicle for Effective Mobile Business Communication: The Case of Morpheus Message
Bus. Commun. Res. Pract. 2022;5(1):14-19.
https://doi.org/10.22682/bcrp.2022.5.1.14
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Business Communication Research and Theory Development in Asia: Past, Present, and Future Prospects
Bus. Commun. Res. Pract. 2018;1(1):4-17.
https://doi.org/10.22682/bcrp.2018.1.1.4
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Chatbots and Communication: The Growing Role of Artificial Intelligence in Addressing and Shaping Customer Needs
Bus. Commun. Res. Pract. 2020;3(2):103-111.
https://doi.org/10.22682/bcrp.2020.3.2.103
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The Effects of Attachment to Korean Wave Stars and Cultural Proximity on Chinese Consumers’ Purchase Intention of Korean Products
Bus. Commun. Res. Pract. 2022;5(1):4-13.
https://doi.org/10.22682/bcrp.2022.5.1.4
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How Public Relations is Defined: Seven Distinctive Trends
Bus. Commun. Res. Pract. 2024;7(1):1-6.
https://doi.org/10.22682/bcrp.2024.7.1.1
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Consumer Perceptions of Influencer Marketing: Application of Q Methodology and Implications for Business Communication
Bus. Commun. Res. Pract. 2021;4(2):92-103.
https://doi.org/10.22682/bcrp.2021.4.2.92
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Artificial Intelligence-Based Business Communication: Application for Recruitment and Selection
Bus. Commun. Res. Pract. 2019;2(2):84-92.
https://doi.org/10.22682/bcrp.2019.2.2.84
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A Comparative Analysis of Conflict Management Styles between Local and Expatriate Managers in Hong Kong-Based Multinational Corporations
Bus. Commun. Res. Pract. 2021;4(1):14-27.
https://doi.org/10.22682/bcrp.2021.4.1.14
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Strategic Orientation, Integrated Marketing Communication, and Relational Performance in E-commerce Brands: Evidence from Japanese Consumers’ Perception
Bus. Commun. Res. Pract. 2021;4(1):28-40.
https://doi.org/10.22682/bcrp.2021.4.1.28
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Chatbot as a New Business Communication Tool: The Case of Naver TalkTalk
Bus. Commun. Res. Pract. 2018;1(1):41-45.
https://doi.org/10.22682/bcrp.2018.1.1.41
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ICT-Based Business Communication with Customers in the 4th Industrial Revolution Era
Bus. Commun. Res. Pract. 2019;2(2):55-61.
https://doi.org/10.22682/bcrp.2019.2.2.55
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Employee Voice, Communication Formality, and Employee Engagement: Is There a “New Normal” for Internal Communication in China?
Bus. Commun. Res. Pract. 2021;4(2):82-91.
https://doi.org/10.22682/bcrp.2021.4.2.82
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The Rise of Augmented Reality in Live Music Events: The Cases of Snapchat and Gorillaz
Bus. Commun. Res. Pract. 2024;7(1):58-63.
https://doi.org/10.22682/bcrp.2024.7.1.58
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Robotic Process Automation: A New Enabler for Digital Transformation and Operational Excellence
Bus. Commun. Res. Pract. 2022;5(1):29-35.
https://doi.org/10.22682/bcrp.2022.5.1.29
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Integrating Rhetorical Criticism into Business Communication as an Interdisciplinary Approach
Bus. Commun. Res. Pract. 2019;2(1):5-12.
https://doi.org/10.22682/bcrp.2019.2.1.5
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The Antecedent Role of Leadership Styles on IMC and Business Performance: Empirical Evidence from Japanese Firms
Bus. Commun. Res. Pract. 2024;7(1):17-34.
https://doi.org/10.22682/bcrp.2024.7.1.17
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Development of a Conceptual Model and Questionnaire of Principled Negotiation
Bus. Commun. Res. Pract. 2018;1(2):70-76.
https://doi.org/10.22682/bcrp.2018.1.2.70
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Toward a Conceptualization of Stakeholder Business Communication
Bus. Commun. Res. Pract. 2024;7(1):7-16.
https://doi.org/10.22682/bcrp.2024.7.1.7
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Digital Transformation for Efficient Communication in the Workplace: Analyzing the Flow Coworking Tool
Bus. Commun. Res. Pract. 2022;5(1):20-28.
https://doi.org/10.22682/bcrp.2022.5.1.20
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