List of Articles
Business Communication Research and Practice. Vol. 7, No. 1, 2024
Editorial
How Public Relations is Defined: Seven Distinctive Trends
Bus. Commun. Res. Pract. 2024;7(1):1-6.
https://doi.org/10.22682/bcrp.2024.7.1.1
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https://doi.org/10.22682/bcrp.2024.7.1.1
Review Article
Toward a Conceptualization of Stakeholder Business Communication
Bus. Commun. Res. Pract. 2024;7(1):7-16.
https://doi.org/10.22682/bcrp.2024.7.1.7
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https://doi.org/10.22682/bcrp.2024.7.1.7
Original Article
The Antecedent Role of Leadership Styles on IMC and Business Performance: Empirical Evidence from Japanese Firms
Bus. Commun. Res. Pract. 2024;7(1):17-34.
https://doi.org/10.22682/bcrp.2024.7.1.17
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https://doi.org/10.22682/bcrp.2024.7.1.17
Customer Segmentation in Social Media Marketing: Analyzing Hidden Customer Heterogeneity through Finite Mixture Partial Least Squares (FIMIX-PLS) and Importance-Performance Map Analysis (IPMA)
Bus. Commun. Res. Pract. 2024;7(1):35-47.
https://doi.org/10.22682/bcrp.2024.7.1.35
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https://doi.org/10.22682/bcrp.2024.7.1.35
Strategic Communication Regarding Philanthropic Activity by Biotechnology Firms: Integrated Approach to Sustainability and Social Responsibility
Bus. Commun. Res. Pract. 2024;7(1):48-57.
https://doi.org/10.22682/bcrp.2024.7.1.48
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https://doi.org/10.22682/bcrp.2024.7.1.48
Case Report
The Rise of Augmented Reality in Live Music Events: The Cases of Snapchat and Gorillaz
Bus. Commun. Res. Pract. 2024;7(1):58-63.
https://doi.org/10.22682/bcrp.2024.7.1.58
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https://doi.org/10.22682/bcrp.2024.7.1.58
Organizational Culture for Effective Organizational Communication in Metropolitan Public Hospitals in Korea: Case of Seoul Metropolitan Hospital
Bus. Commun. Res. Pract. 2024;7(1):64-70.
https://doi.org/10.22682/bcrp.2024.7.1.64
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https://doi.org/10.22682/bcrp.2024.7.1.64